| When your envelopes aren't opened, you can't make | | | | Dealership". |
| money! Beforeyou can get an order, the recipient of | | | | 12. Commemorative stamps are more attractive than |
| your mailing package mustfirst open the envelope. | | | | standard issue stamps, and they are the same price. |
| Unfortunately, many recipients ofdirect mail simply | | | | Use them. That's an easy way to get your envelopes |
| discard the material without opening theenvelope. | | | | opened. |
| Because of the high costs of printing, envelopes, and | | | | 13. Use marking pens to draw designs on your |
| postage,your mailing package represents a sizable | | | | envelopes, even a series of straight lines, in a variety |
| investment. Yousimply can't afford to make this | | | | of colors, will draw attention. |
| investment, and then have yoursales material | | | | 14. You can buy paste-on dots, stars, smiley faces, and |
| discarded in unopened envelopes. | | | | so forth, from an office supply store. Place these on |
| With the following methods, you will have a | | | | your envelopes. |
| substantialreduction in the number of unopened | | | | 15. Large mail order companies occasionally place |
| envelopes and a pleasantlyprofitable increase in sales. | | | | some type of solid object inside their envelopes. For |
| 1. If your envelope looks like junk mail, it will be treated | | | | example, specialty advertising companies use |
| like junk mail (in other words, thrown in the trash | | | | inexpensive pencils, pens, plastic pocket calendars, etc. |
| without being opened). The solution is simple - don't mail | | | | You can also use this idea. For best results, try to tie |
| your material in envelopes that look like junk mail. | | | | the object in to your offer. |
| 2. Avoid using mailing labels, because they make your | | | | 16. Tape a penny to your sales letter. Then, in the sales |
| envelopes look like junk mail. | | | | letter, offer to give your prospective customer a |
| 3. Try to use your computer to address envelopes. | | | | discount -perhaps $5 or $10 - in exchange for the |
| 4. If you must use labels, then use colored labels. | | | | penny. |
| 5. Use colored envelopes. | | | | 17. Use envelopes with windows. |
| 6. Use first class postage and print FIRST CLASS in | | | | 18. With window envelopes, the recipient's address |
| several places on the envelope. An inexpensive rubber | | | | must be inside the envelope and placed so it shows |
| stamp, with red ink, makes an "official" looking | | | | through the window. Take advantage of this. Place the |
| impression. | | | | address on some type of Cash Coupon that looks like |
| 7. Do not rubber stamp the return address on your | | | | a check. |
| envelopes. This looks extremely unprofessional. | | | | 19. Use large envelopes, such as 6 1/2 by 9 1/2 inches, |
| 8. Pay a print shop to print your return address on your | | | | or even 9 by 12 inches. This is expensive, but the |
| outgoing envelopes. This isn't expensive, and it creates | | | | envelope will be opened. |
| a more professional image. | | | | 20. "The more you tell, the more you sell." Use a large |
| 9. Use a colored font to address envelopes. | | | | envelope and include plenty of sales material. This is |
| 10. Print or rubber stamp a short message on your | | | | very effective with higher price offers. |
| envelopes. | | | | A few of these methods are a little strange, and a |
| 11. This is a very effective with material that is mailed | | | | few aremore expensive than normal methods, but |
| to persons who inquire in response to magazine ads. | | | | they will all help toget your envelopes opened and |
| For example, we advertise a Free Mailing List | | | | increase your sales. |
| Dealership. When we receive inquiries about our | | | | Copyright 2004 by DeAnna Spencer |
| dealership, we rubber stamp this message on all | | | | This article may be distributed freely on the Internet as |
| outgoing envelopes - "You requested this FREE | | | | long as the resource box remains intact. |