| You may be wondering why you'd want to have a | | | | 12. Use only good quality printed material. Your material |
| mail order business when you can have an internet | | | | (and all of your products) reflects directly upon you as |
| only business. A mail order business is something that | | | | a business person. |
| you can run even if something happens to your | | | | 13. Always KEY your material and advertising. Keep a |
| computer or internet service. Here are some tips to | | | | record of which is selling and which is not so you can |
| build a successful mail order business. | | | | make adjustments. |
| 1. Read all you can on the subject of "Mail Order | | | | 14. In your ads, use Free Information. Details for a |
| Selling" and apply this knowledge to building your Mail | | | | LSASE (Large Self Addressed Stamped Envelope) |
| Order business. | | | | etc. to sell offers. Never ask for more than a dollar or |
| 2. At first start slowly on a part time basis until you | | | | two from your 1" or 2" display or classified ads. |
| begin to make money. Then, expand your business | | | | 15. Place as many ads in different Mail Order |
| until you have made enough money to go full time. | | | | publications as you can with circulations of at least |
| 3. Be willing to stick-to-it and give yourself enough time | | | | 2000 and up. |
| for a good chance to begin making money regardless | | | | 16. Change publications to reach as many prospects |
| of past setbacks or failures. | | | | as you can. |
| 4. Purchase printed stationary, labels, rubber stamps | | | | 17. Use ideas from suppliers advertising. These ads are |
| and a quality postal scale, typewriter, etc. for | | | | produced by professional ad writers that know how to |
| professional appearances. | | | | get orders. |
| 5. Plan your area you'll be operating from so you have | | | | 18. Don't write any advertising until you have studied |
| everything in easy reach. This makes operating, mailing, | | | | everything you can on the subject. Gather, study and |
| etc. easier and faster. | | | | learn from other dealers' ads. |
| 6. Build your business around all types of money | | | | 19. Don't hesitate to use professional help (if |
| making plans; read about dealership offers, dealer | | | | necessary) to write ads for your offers until such time |
| supplies, advertising and all types of books and | | | | as you feel you can write ads to test and see if you |
| information to bring the most profits for your efforts. | | | | get orders. |
| Weed out non-producing offers. Keep up on what's | | | | 20. Many times a "cover letter" (sales letter) sent along |
| new, give customers the best choices. | | | | with order form and/or circular for offers that cost |
| 7. Choose a product or service that appeals to you | | | | $5.00 and up will pull more orders (See #19). |
| and is in demand. A good way to see what's selling is | | | | 21. Place your advertising in publications that are read |
| to get listed on several of the Big Mails Wanted Lists | | | | by people that can relate to and may want or need |
| for several months. | | | | what you have to offer. |
| 8. Check out sources of printed material. Get reprint | | | | 22. Use a bulk mailing permit when mailings reach over |
| rights if you can to assure a constant supply to fill | | | | 250. Try asking for a first class stamp for free details. |
| orders. | | | | 23. Ship orders promptly, within 15 days minimum. |
| 9. If source is a drop-shipper, make certain you can be | | | | Always use correct postage amount. |
| assured orders will be shipped and on time. | | | | 24. Inform customers if their order will be delayed |
| 10. Offer customers a choice of related items listed | | | | beyond 15 days. |
| and priced in your sales letter or circular. | | | | 25. Be an HONEST DEALER and abide by all Postal |
| 11. Offer customers a money back guarantee on items | | | | Regulations. You must never argue with a customer if |
| not special order or customized. | | | | a refund is requested and refund it promptly. |