| It's that time of year again to kick it up a few notches | | | | because you can make them any size. Add a tagline, |
| and really showcase and promote your business. The | | | | a personal note or double the gift tag as a savings |
| holidays are a wonderful time to start thinking out of | | | | discount card for your products/services. Add your |
| the box and become creative. | | | | website's URL and a promotional code if needed to |
| There are so many options when it comes to offline | | | | make purchases online. This would be convenient for |
| advertising. It can be low-cost and within your budget. | | | | anyone, but especially for out-of-town friends and |
| You have your regular distribution of business cards, | | | | associates. |
| flyers, magnets, and free promotional items to give | | | | 4. Wrap it up "write". Most gifts require wrapping. To |
| away. How about something a little bit out of the | | | | make this your own, use the holiday wrapping paper. |
| ordinary? How about something to let others show | | | | Then personalize it by using heavier card stock paper |
| you mean business? No pun intended. | | | | with a decorative border or coloured paper etc. as |
| Here are four creative, low cost offline holiday | | | | your greeting card or gift tag. Write a poem, a |
| advertising ideas. Take some of these ideas as is or | | | | personal note or something as simple as "Wrapped by |
| add a little twist to make them your own. | | | | your name and your website URL." Instead of |
| 1. Door prizes for office parties. Give your spouse a | | | | wrapping small items in tiny boxes, stuff them in |
| heads up about offering a coupon and or a small gift | | | | decorative jars with a label and a pretty bow tied |
| basket for their company's office party or for anyone | | | | around the jar's lid with a gift tag and "Wrapped |
| else's for that matter. To spread the word, make up a | | | | by______." |
| detailed flyer with either pull tabs or business cards | | | | Use these four creative, low cost offline advertising |
| attached. Walk the walk and promote yourself through | | | | ideas this holiday season. Give yourself the extra edge |
| word of mouth. If it's in your budget offer a small token | | | | by taking the boring out of flyers and making them into |
| for the person who you're doing business with. This | | | | discount savings, coupons redeemable for samples, |
| just makes it extra special. | | | | invitation to an open house with a free prize draw |
| 2. Personalized return address labels. You can print | | | | entry. Flyers and other promotional materials don't |
| them out yourself, order them at or have a rubber | | | | have to be a piece of advertising copy. It can be |
| stamp made. You have your name, address and city, | | | | anything you want it to be. |
| so how about add to it a short, witty, but catchy tagline | | | | Go ahead and put a new spin on your offline |
| or slogan with your web address? These can be used | | | | advertising efforts. It will beam with excitement and |
| year round unless you plan on having holiday graphics. | | | | your potential customers will appreciate your special |
| 3. Gift tags. These can be ordered too, but you can | | | | and personal touches and this could be just exactly |
| make them extra special by creating them yourself | | | | what separates you and your competitors. |