| Wholesale prints are prints that are sold at wholesale | | | | choice when it comes to quality prints. |
| prices and then resold by retailers for profit. | | | | 2. Gang running - is the other method that wholesale |
| Businesses also order wholesale prints to save on | | | | printers use to maximize the production cost. Gang |
| production costs whenever they need materials for | | | | running involves using several designs ad laying them |
| their advertising or marketing campaigns. | | | | out in a single plate as opposed to the traditional |
| How come they are so cheap? | | | | method of putting one design per plate. This makes the |
| Many questions arise as to why wholesale prints are | | | | production cost lower since the cost of plate |
| so much more affordable than regular prints and | | | | production is shared between the owners of the |
| commercial prints. And because many people do not | | | | designs. The more designs there are in those plates, |
| fully understand the processes involved in the | | | | the lesser the cost of your prints. Also, since the cost |
| production of these prints, they just assume that the | | | | of plate production is covered, the bigger the number |
| prints are made form low quality materials. | | | | of your prints, the less your price per piece becomes. |
| This is not true. | | | | This is because the bulk of your production cost is |
| Not only are wholesale printers produce materials that | | | | based on the production of the plates, once the plates |
| have the same quality as commercial printers, some | | | | are produced, the cost of printing goes down |
| even surpass them. The reason why wholesale | | | | considerably. For example, you printed 2000 posters a |
| printers are more affordable than commercial printers | | | | week ago and decided you want to print another |
| is the way that it produces your prints. | | | | batch of the same posters. You call your printer and |
| Wholesale printers use two methods that make print | | | | ask if the plates are still available. If they are, you'll see |
| production very much affordable: | | | | that the cost of your prints will be considerably lower. |
| 1. Offset Printing method - offset printing is the most | | | | Here's another secret: When you double the amount |
| efficient way that you can produce bulk prints. Large | | | | of your prints, the price of your orders will not be |
| numbers of prints are very easy to produce at a fast | | | | doubled. Using the same principle that I discussed |
| turn around. This process involves the use of plates | | | | above, the printing company will only charge you a |
| that run through several ink rollers to produce your | | | | minimal fee since the plate is already produced. |
| prints. The plates are run through these rollers several | | | | Where to get your prints? |
| times depending on the number of your orders. The | | | | 1. Trade Printers - these printers are exclusively printing |
| rollers are used to "stamp" the inks in place and ensure | | | | in bulk and in wholesale so going to a trade printer is |
| that your ink will not flake off your paper unlike in digital | | | | your best bet. |
| printing. When you crumple or fold your materials | | | | 2. Commercial printers - other commercial printers also |
| printed through digital methods, the ink will flake off | | | | offer wholesale printing services but better check their |
| because the bond between the ink and the substrate | | | | quotes first if they are at par with trade printer before |
| is not that strong. That is not the case in offset printing. | | | | you avail of their services. |
| As you can see, offset printing is in fact the better | | | | |