| font size="2">One of the most popular brand of hip | | | | to team up with him and created akademiks. |
| hop and urban clothing line today comes from an | | | | Part of their marketing campaign included the Read |
| brand founded by some of the US' greatest designers, | | | | Books, Get Brains slogan that got akademiks |
| the akademiks. The akademiks is a clothing brand | | | | it’s attention, especially by the New York City |
| founded by fashion designer brothers Emmet and | | | | officials that took it down because of its double-sided |
| Donwan Harrell. As Donwan being a former top 10 | | | | meaning. But this didn’t stop akademiks to claim |
| designers at Nike, he used what he learned from | | | | its birthright. Apart from the trend setting designs of |
| designing hip hop rubber shoes to designing a clothing | | | | akademiks, there is also intelligence in every piece of |
| line that would soon become one of the top urban | | | | akademiks. The brothers Harrell have designed |
| clothing line across America. But akademiks didn't only | | | | akademiks for the customer. |
| start with the brothers Harrell. This clothing line was | | | | They are their own fans and customer. What they |
| first started when the founded of Dr. Jays asked them | | | | think is good and useful to them, may also be good |
| to create the next big clothing line. | | | | and useful for their customers. This is what akademiks |
| 15 years before the akademiks, the brothers worked | | | | is made of, a thinking brand with detail that has double |
| for the top dogs of the fashion industry, namely Donna | | | | meaning. |
| Karan, Ecko, Phat Farm, as well as Nike, in which they | | | | The akdamikes was also popularized in 2001 by |
| made a lot of money along the way. After some time, | | | | Brooklyn rapper Fabolous whose lyrical content |
| they met up with the owner of Dr. Jays, Elliot Betesh, | | | | advertised the brand. He also wore an akademiks |
| and made a proposal to them about making the next | | | | velour on the inside cover of his debut album Ghetto |
| big thing in the world of fashion. The brothers decided | | | | Fabolous. |