| ent"> | | | | baseball caps. The late 90’s looked to the |
| The past decades have seen the growth of a certain | | | | gangsters of the 1930s and 1940s for inspiration. Many |
| fashion style, hip hop fashion. The origins of hip hop | | | | shifted from gang-inspired clothing to classic gangster |
| fashion can be traced to the African-American, | | | | fashion by using bowler hats, double-breasted suits, silk |
| Carribean-American, and Latino youth, along with | | | | shirts, and alligator-skin shoes. |
| influences from the hip hop scene of Los Angeles, | | | | Sportswears were popularized in the late 90’s |
| Brooklyn, Chicago, East Bay, Puerto Rico, Detroit, and | | | | as part of hip hop fashion with the prominence of |
| many more. | | | | Tommy Hilfiger. One particular sportswear trend that |
| The hip hop culture is well reflected and | | | | emerged is the throwback jersey. Sean Combs also |
| complemented in the hip hop fashion now because it | | | | brought in elements like loud, flashy PVC aviator |
| has also undergone many significant changes during its | | | | inspired suits and platinum jewelry. |
| history. The different expressions and attitudes of hip | | | | Existing clothing brands like FUBU, Adidas, Ecko |
| hop culture are evident in the hip hop fashion that we | | | | Unlimited, Pro-Keds, and Rocawear, took advantage of |
| see in today’s popular brands like Akademiks. | | | | the market for urban streetwear. New clothing lines like |
| In the 80’s, several brands like Le Coq Sportif, | | | | Akademiks, Baby Phat, Sean John, OutKast, and Phat |
| Adidas, Nike, Pro-Keds, and Kangol, started releasing | | | | Farm, also emerged. |
| styles that appeal to the emerging hip hop scene. Most | | | | The old school hip hop trend is gaining popularity |
| of the clothing items at the time were brightly colored | | | | once again these past few years. The articles of |
| tracksuits, sheepskin, and bomber jackets. Haircuts like | | | | clothing that’s popular lately are those similar to |
| the hi-top fade popularized by Will Smith, and | | | | the early 80’s styles. However, hip hop fashion |
| accessories like large eyeglasses, name belts, multiple | | | | has a more diverse collection now. The collections of |
| rings, and heavy gold jewelry, were also very popular. | | | | popular brands like Akademiks are wider and appeals |
| The gangsta style was popularized in the late | | | | even to those not really very much into hip hop |
| 80’s up to the 90’s. This style consisted | | | | fashion. |
| of plaid shirts and jackets, Chuck Taylor sneakers, and | | | | |