Creating a Handout for Your Book Talk: Smart Speaking, Smart Selling

Handouts. Old-fashioned as the word sounds, handoutsthat helps listeners to recall information.
can be a valuable tool for authors. Purdue University's5. CHOOSE THE FONT CAREFULLY. When you
Online Writing Lab (OWL) recommends the textbooktype your handout choose a font that easy easy to
approach to writing handouts. You think about theread, such as Times New Roman, Verdana, and
purpose of the handout, write a draft, and then reviseGaramond. Avoid cursive or "artistic" fonts because
it. Defining the purpose can be time-consuming,they slow reading and make speed reading difficult.
according to OWL. These steps will help you to create6. ADD A VISUAL. Whether it is the cover of your
handouts that support -- and sell -- your book.book, a photo, clip art, or downloaded images, every
1. STATE THE PURPOSE IN A SENTENCE. This stephandout needs a visual. The visual should be
clarifies your handout, which makes writing easier, andconnected to your book in some way. I have used
makes reading easier for attendees. According torubber stamps for visuals and they photocopy well.
OWL, many authors diagram the points of theirColor code handouts if you have more than one for a
handouts before they start writing.talk.
2. REMIND READERS OF THE EVENT. If you are7. PROTECT YOURSELF. Remember to put a
speaking at a conference, put the conference title,copyright line and symbol on your handout. Years ago, I
date, and place on your handout. This helps attendeestalked to a parents' group and wrote a handout to go
to remember you, your presentation, and the pointswith my presentation. It took me about six hours to
you made. You may put this information at the top ofcreate the handout. But I forgot to include copyright
the page, the bottom, or in a box.protection. A few weeks later one of the attendees
3. INCLUDE YOUR BOOK TITLE. The title of yourused my handout for her talk. I was hurt because I did
book should be somewhere on the handout. For talks Inot think this was ethical and she was a member of
have been giving recently I used the title of my bookmy church.
as the title of my talk. I am a nonfiction writer and this8. CLOSE WITH CONTACT INFO. Include your name,
decision worked well for me. However, it may notaddress, and email address (if you choose to do so)
work for a fiction book.on all handouts. Bring some business cards along, too,
4. BE CONCISE. Too much print is a turn-off. Thefor those who ask for them. Creating a handout to go
handout I created for one book talk was actually thewith your book talk shows that you did your
outline of my talk. I bulleted the points and left spacehomework and cared about your audience.
beneath them for people to take notes, a techniqueBelieve me, the audience will notice.