| Are you unclear about what the regulations against | | | | that they have requested information. This permission |
| spam require? Many people are. It is important to know | | | | doesn't have to come from the prospect directly, but |
| these email marketing tips to keep from having your | | | | even purchased leads should contain some record of |
| name associated with the word spam. | | | | the time, date, and IP address stamp of the person |
| 1. Understand all laws and regulations outlined in the | | | | requesting information. Keep this on hand at all times. |
| CAN-SPAM Act. This act is fairly easy to | | | | 5. Never argue with a prospect that they received |
| comprehend if you take the time to read through it. | | | | information. Your email marketing tips and tricks will get |
| 2. Include all contact information at the bottom of | | | | you nowhere if you do not simply accept the fact that |
| every email in 10 point or larger font. This must include | | | | people tend to do things they forget about. You may |
| your full name, your company name, your physical | | | | well know that they requested information from you, |
| address, email address, and phone number. | | | | but the minute they say that they didn't you need to |
| 3. Include detailed instructions and at least one opt-out | | | | apologize and remove them immediately. Any other |
| method. The option to respond to an email with | | | | action may cause you major legal trouble. |
| "remove" in the subject line is still acceptable, but | | | | Of course, all of these email marketing tips are taken |
| barely. It is much better to have a link that takes the | | | | care of for you if you utilize a complete email |
| prospect to an opt-out form. Before long this will be | | | | marketing solution. These solutions manage all of your |
| required. | | | | opt-outs for you, check your emails to ensure that |
| 4. Always have the permission of the prospect to | | | | they are compliant with spam regulations, and even |
| send them email. All leads must be "opt-in," meaning | | | | has methods to protect you from bad leads. |