Envelope Marketing

Any good business is always looking for a new wayFor example, advertise a Free Report. When you
to advertise and catch the attention of their customers.receive inquiries about your offer, rubber stamp this
Well, have you ever put much thought into themessage on all outgoing envelopes - 'Your requested
envelopes you mail out everyday? How many handsFREE Report Inside!'. Or stamp your logo and website
touch an envelope before it reaches its finalon each envelope.
destination? 1, 10, 30? Does it even get opened when it4. You can buy paste-on dots, stars, smiley faces, and
gets there?so forth, from an office supply store. Place these on
Make good use of your envelopes!your envelopes. But only if you can make it look
1. Make sure you have a complete return address labelprofessional.
or pre-printed return address on every envelope. Using5. Make your envelope lumpy. Everyone gets curious
a great color label with an image will catch even moreabout a lump in an envelope and everyone loves free
attention. You can get these cheap or even free atstuff, even if they do not need it. For example,
vistaprint.inexpensive pencils, pens, plastic pocket calendars, etc.
2. Turn your attention to your stamp. Yes, that's right,For best results, try to tie the object in to your offer
your stamp. That valuable space in the upper rightand make it something people will use over and over.
hand corner of your mail is now open for business.6. Penny for a buck offer. Another very cheap way to
You are no longer limited to the flag design carried atmake your envelope lumpy is to tape a penny to your
your local post office. lets you create your ownsales letter. Then, in the sales letter, offer to give your
postage using photos and graphics. Put your logo, theprospective customer a discount - perhaps $1, $5 or
company president, new product announcement,$10 - in exchange for the penny.
upcoming event or other eye catching image on your7. If you are using window envelopes, print the address
stamps for an even greater marketing impact.on a coupon that looks like a check.
3. Print or rubber stamp a short message on your8. Use larger than average envelopes. This is
envelopes. This is a very effective with material that isexpensive, but the envelope will stand out from crowd.
mailed to persons who inquire in response to an ad.Be creative and market with every envelope you mail!