Hotwire Your Cover Letter For Employment - A Secret Cover Letter Tactic That Drives Up Response

It's a tough job market. You need every leg up youCLASS MAIL will make an impression as well.
can get. Use headings in your cover letter forOK, it's not exactly a headline. But it is something out of
employment. They're magic, and totally overlooked inthe ordinary that announces you and draws attention.
job hunts. The heading is THE most often read part ofRemember, be certain that your cover letter for
a letter. And job hunters don't use it.employment fulfills the promise of the special mailer
1. Be the only job applicant in the running who has ayou create.
headline on her cover letter. They're persuasive for theImagine, for example, that a recruiter gets your packet.
reader and intimidating for the writer. So people don'tOn the outside, it says - EXPERIENCED CANDIDATE.
use them. So they can can draw lots of attention toAnd you've folded your resume with the cover letter
your cover letter.on top facing out and back so one of the headlines
Here's the secret to using them in your letter. Don't usewe created above is the first thing the recruiter sees
it to blare something ordinary about you. Your headlinewhen she opens it. Now, you've made a promise and
should speak to the hiring manager's needs.fulfilled it Listen, you're facing a huge opportunity. Every
Remember, this is a cover letter headline, not ajob applicant you're competing against submits the
resume objective. So, try "5 Years of Experiencesame two docs - a resume and a cover letter. And
Retaining Top Talent in Tough Markets" instead ofthey're all wasting one of them completely. Imagine
"Experienced Recruiter Seeking New Position".your advantage when your letter is optimized to make
Mention yourself if you have some remarkablethe phone ring every time.
experience or accomplishment that clearly translatesHere's what you need to make yourself consistently
to the new job. So, for example, "Howthe candidate to beat:
Communications Skills and Patience Helped Me Shut3. Make the commitment to do the small things that
Down a Plant Without a Legal Action" is also relevantadded together make your job packet impossible to
if it's followed by a brief anecdote that demonstratesput down.
value you can add for the new company.4. Automate your process so creating a cover letter
2. Use a heading on the outside of your envelope asfor employment is so easy and so rapid that you don't
well. If you want your envelope to stand a betterthink twice about creating an optimized letter for
chance at being opened personally, buy a rubberEVERY APPLICATION (instead of using that old letter
stamp and red ink pad. Use a phrase that createsyou wrote for some job that was open two months
urgency or importance - IMPORTANT, orago).before she even gets to your cover letter for
REQUESTED INFORMATION. A simple FIRSTemployment. That's a great first impression.