| This is and always has been a considerable market | | | | people all the time! |
| for bespoke, affordable jewellery. It is something that | | | | Try to think of other ways of giving your products |
| women will always purchase no matter how much | | | | added value, something to offer the customer other |
| they already own. If you can produce quality designs | | | | than simple aesthetics. If you decide to set up your |
| and expose them to enough customers, you are sure | | | | own shop online or through Ebay perhaps you could |
| to turn your hobby into a small to medium sized | | | | offer a gift wrapping service. Other people incorporate |
| second income. | | | | magnotherapy products (magnetic bracelets etc) into |
| This process begins when you purchase your | | | | their bracelet designs, which can be bought as part of |
| materials. If you are going to make a profit, it is | | | | a kit for beaders. I have included a link below. This |
| important to keep your costs to a minimum, as the less | | | | means that you can sell your designs as more than |
| you spend on your materials, the more profit you will | | | | just jewellery, but as a health product too- why not |
| be able to make from charging a competitive price for | | | | cash in on the craze? |
| your jewellery. Why not source your beads and other | | | | Finally, no-one is going to buy your jewellery if they |
| materials from wholesalers online rather than from | | | | don’t see it! Try to think of as many different |
| your local beading or craft shop, which a rebound to | | | | places to sell your jewellery as possible. If you are |
| be more expensive. Obviously if your jewellery looks | | | | planning on producing a lot, perhaps your own online |
| too cheap it will not be as desirable to your customers, | | | | shop is right for you. Many ‘template’ |
| so why not try mixing some of the cheaper beads | | | | e-commerce sites are available that allow you to set |
| with other more attractive ones. | | | | up with little time, effort or expertise. Don’t |
| The second point is this- design is paramount. If your | | | | expect to be the number one result on Google though! |
| designs don’t catch the eye, no one will want to | | | | Another option would be to sell on Ebay, which would |
| buy them. This is something you’ll have to work | | | | give you far greater exposure instantly, but you may |
| out on your own, although if you have been producing | | | | find that you end up competing with others on price |
| jewellery as a hobby for any amount of time you | | | | alone. |
| should have some idea as to the popularity of your | | | | Local shops could be a better idea for you, as |
| designs from family and friends. Do not be afraid to try | | | | jewellery looks much better when seen ‘in the |
| something different. Even though what you produce | | | | flesh’ and can be an impulse purchase for |
| may not be to everyone’s taste it may be all | | | | consumers. Approach suitable shops and ask them if |
| the more attractive to someone else. Equally, the | | | | they would consider stocking your jewellery on a sale |
| designs that you like the most will not necessarily be | | | | or return basis. |
| the ones that prove to be the most popular when you | | | | Don’t expect instant success, but keep at it and |
| come to sell them. So try a few different styles and | | | | I’m sure you will find something that works for |
| see what works. You can’t please all the | | | | you. And have fun! |