| d more online marketers and business owners are | | | | your product or service or subscribe to your ezine or |
| seeing the light and recognizing the tremendous | | | | newsletter much more easily with a 3 minute video as |
| benefits of incorporating multimedia into their online | | | | opposed to a long winded sales page that doesn't |
| marketing strategy. It's a proven fact that multimedia | | | | convey your passion for your product, service or |
| more easily and effectively captivates your audience | | | | publication. The human voice has the power to |
| and grab's the attention of your prospects, visitors, | | | | influence, motivate, and persuade prospects to take |
| subscribers and customers. Time and time again | | | | action with much less resistance and reluctance. |
| research has shown that using multimedia in the form | | | | These days there are scams all over the Internet and |
| of video and/or audio advertisements increases | | | | as a result people are very skeptical of many sites |
| conversation rates, buy rates as well as subscription | | | | and ultimately the "online" business owners behind |
| rates for a product or service. | | | | these websites. By using multimedia in the form of |
| If studies consistently show the advantage of | | | | video and audio messages, you leave visitors with the |
| incorporating multimedia into your online marketing | | | | impression that you are a real business and |
| campaign, then those who have not yet added | | | | someone they CAN trust. |
| multimedia to their advertising need to seriously rethink | | | | By using multimedia, you can also communicate better |
| and reinvent their marketing strategy. | | | | with people, specifically prospective customers, |
| "As traditional banner ads continue to decline in their | | | | allowing you to get your point across much easier |
| effectiveness...leading companies..[will turn] to streaming | | | | which all leads to one end result- MORE SALES! |
| media to juice up their online advertising. These initial | | | | There are many others benefits to speak of which |
| trials are just the beginning of what industry experts | | | | include the following: |
| believe will be a huge market...Streaming media has a | | | | 1. Explain selling-points much more easily and clearly to |
| 70% response rate for content, a 60% response rate | | | | captivate your potential buyer. |
| for advertising information, and a 49% "buy" rate for | | | | 2. Describe your product or service and the benefits |
| online merchandise. (Source: Hostcentric Streaming | | | | of using it clearly and concisely. |
| Media: Industry Outlook)." | | | | 3. Video and Audio conveys PROFESSIONALISM and |
| When you look at the above statistics put together by | | | | most importantly it provides you with something that is |
| leading authorities, can you really afford not to jump at | | | | essential in any business- CREDIBILITY. With credibility, |
| the chance to use Multimedia as an advertising | | | | you can sell more of your product or service, build that |
| strategy? | | | | sacred opt-in list much more quickly and convince |
| Look at it this way, without Video and/or Audio your | | | | visitors to click on a link to an affiliate program you are |
| site appears static to the visitor and after seeing | | | | advertising. |
| hundreds of these types of sites, your customer | | | | Therefore, as an increasing number of online business |
| becomes desensitized which is why sales conversion | | | | owners and marketers recognize the competitive |
| rates have systematically dropped over the last | | | | advantages of multimedia and its power as a |
| couple of years all over the Internet. | | | | communication vehicle, multimedia content will become |
| Savvy Internet Marketers know this and have already | | | | an integral part of the web experience. |
| seen the light. You'll notice that many of these | | | | Again, the question asked is "Why do I need Video |
| Gurus are lending voice to their sales copy in an | | | | and Audio on my Website?" |
| effort to increase their conversion rates and many | | | | The simple answer: Multimedia is quickly becoming a |
| have incorporated video into their marketing. In | | | | necessity to the sustainability and future of online |
| essence, they are re-inventing themselves, recognizing | | | | businesses. Very soon, all online business owners and |
| the tremendous power and benefits inherent in | | | | marketers without exception will need to incorporate |
| multimedia and using it to captivate their intended | | | | multimedia into their marketing strategies to maintain |
| audience and to convert prospects into subscribers | | | | the continued existence of their online presence. |
| and customers. | | | | Do advertisers on TV try to sell you their products and |
| Think about it...you can convince your prospect to buy | | | | services only by using written text? I rest my case. |