| The following businesses featured in this collection are | | | | * KEEP IMPROVING! Read and save all the mail-order |
| some of the best information-marketing-related mail | | | | related mail you get. Your files will prove to be a |
| order businesses you can easily start with very little | | | | valuable source of information and ideas for future |
| investment. They are simple businesses that in many | | | | products, ads and services. |
| cases are related and fit together rather well. You can | | | | * WORK WITH PROS! You will find that the |
| have a profitable, part-time or full-time mail order | | | | competition in this business can also be your friend. |
| business by running as many of these mini-businesses | | | | When co-publishing and mailing other dealers' circulars, |
| together as you can. Take another look through the | | | | you will be helping them. They will help you in return. Be |
| reports and see how producing and selling information, | | | | honest, trustworthy, and deliver on all your promises, |
| print brokering, circular mailing, producing ad sheets, co- | | | | and the other entrepreneurs you work with will do the |
| publishing other ad sheets, big mails, mailing list rental, | | | | same. |
| typesetting, rubber stamps and clip art all fit together | | | | * DON'T GIVE UP! If you think you can get rich |
| with each other. | | | | overnight in mail order, you need to rethink things. Sure, |
| You can advertise your services in flyers that get | | | | some people have gotten lucky, but the majority of |
| mailed with other circulars and ad sheets in your big | | | | mail order businesses start slow and build slowly. You |
| mails, which are ordered by customers whose names | | | | can't give up after the first month. Be like the little |
| and addresses get added to your rental mailing list, | | | | engine that could, and keep pushing along. It will take |
| which is ordered by other dealers who find out about | | | | time, but the time you take will be worth it. |
| your other services. | | | | * BE PRUDENT! Keep in mind the old adage: If you |
| Customers who are not in the mail order business can | | | | see an offer in the mail that is far too good to be true, |
| still gain useful information from your products, use | | | | it probably is. Don't fall for the get rich quick junk, and |
| your print brokering services to get the best prices on | | | | don't try to sell the stuff, either. Customers don't stay |
| their other printing needs, and can purchase return | | | | very loyal after they get burned. |
| address rubber stamps from you. It all goes together in | | | | * KEEP THE CUSTOMER INFORMED! Customer |
| a cycle that will make money for you. All you need to | | | | service is of the utmost importance in mail order. Give |
| do is be persistent and remember the following tips: | | | | a good guarantee on your products. If they are good |
| * ADVERTISE! People can't and won't order from you | | | | and deliver on your advertised promises, you won't |
| if they don't know who you are and what you sell. Get | | | | have to worry about many customer returns. If a |
| those ads out there! You don't have to spend | | | | customer has a complaint, make sure you answer |
| thousands of dollars on full page ads. Put those | | | | them quickly and kindly. Sometimes, the best repeat |
| one-inch ads in the ad sheets you get in the mail. They | | | | customers are the ones who have had problems that |
| are inexpensive and they're effective. | | | | you've corrected. They see that you have their |
| * REINVEST! Don't expect to build a full-time business | | | | interests in mind, and respect you for that. |
| by putting a few ads in ad sheets, then never | | | | * STUFF THAT ENVELOPE FULL! Return business is |
| advertising again. If you want to succeed, you MUST | | | | the key to making money in mail order. That first order |
| put at least 50% of your profits back into advertising. | | | | covers your costs; the return business is profit. Always |
| Expand the amount of advertising you do until you | | | | give your customers a lot of products and services to |
| saturate the market. That's the way to be a success. | | | | choose from. |
| Start your business part-time, and keep your full-time | | | | If you follow these rules and use the information |
| job, so you don't need to dip into your profits for | | | | provided in this collection of reports and business ideas, |
| spending money. If you put your profits into advertising | | | | you should find yourself on the way to an exciting |
| at the beginning, it will take less time for your part-time | | | | part-time or full-time mail order business that you can |
| business to become self-supporting and full-time. | | | | operate out of your own home! |