| "Luxury is making an impression, without making a | | | | People purchased beautiful stationary to send thank |
| scene"-Yaffa Assouline. | | | | you notes, and invitations to events. They sent birthday |
| A handwritten note to a prospective client expresses | | | | cards and anniversary cards. They bought special |
| you care in a nanosecond. One of our clients | | | | commemorative stamps to match the stationary and |
| welcomes his out of town buyers with a handwritten | | | | the event. Some still do. So, the US Post Office sells |
| note placed in their hotel room along with a small box | | | | customized stamps. Another client sent invites to her |
| of chocolates from a local purveyor. Would you want | | | | opening party at her new office with her picture on the |
| to buy a home from anyone else? The initial | | | | stamp. Would you want anyone else to market your |
| conversation may have started by email, and he may | | | | home? |
| have sent a text message alerting his client regarding | | | | Balance high tech with low tech marketing. Another |
| a new listing. | | | | popular phrase to describe this approach is balance |
| In the not so distant past, people made beautiful boxes | | | | high tech, with high touch.You will be surprised and |
| to keep love letters. A love letter is a treasure, a | | | | delighted at the results. What are some of the high |
| keepsake, a touchstone of a cherished moment! | | | | touch marketing approaches that you have used that |
| Would you profess you love in a text message or via | | | | have created a WOW? Do not drop these methods |
| email? Would the recipient file it in a folder on their hard | | | | from your success formula. |
| drive under documents/love letters? | | | | |