| MySpace, Friendster, Multiply, Facebook, Twitter - all | | | | You need not worry about the audience since you |
| these are social networking sites. However, among all | | | | have the option to select your age, gender, and |
| of them, one site stands out when it comes to | | | | geographic location preferences to suit your specific |
| marketing and that is Facebook. | | | | need. |
| Facebook has revolutionized the way companies | | | | The next option to create a buzz in Facebook is by |
| endorse their products and make themselves known. | | | | setting up a fan page. A fan page is much like a |
| After all, if you own a company, you would definitely | | | | personal profile but instead of adding friends into your |
| want to be seen every single day by tens of millions | | | | list, you are adding fans. This one usually comes free |
| of people around the world. | | | | but it takes quite a while for you to have fans, though. |
| That is what Facebook does - it gives the company | | | | You could start by inviting people who might be |
| an audience. There are various ways on how a | | | | interested with your product or services or you could |
| company can benefit from Facebook and here are | | | | ask your friends to advertise for you. |
| the two simplest and most common of them all. | | | | Perhaps the most effective way of advertising in |
| The first way on how you could make your company | | | | Facebook is by doing both - create a fan page and |
| known in Facebook is by purchasing a slot in the right | | | | have it listed in the advertisement. That is basically |
| hand corner of the page. Here, there are various | | | | hitting two birds with one stone, don't you think? |
| companies advertising for different groups of people. | | | | |