| With the average person exposed to hundreds or | | | | stops or train stations or just walk around downtown |
| even thousands of advertising messages a day, it can | | | | where drivers and walkers will see him. Have this |
| be hard to get noticed. With so many businesses trying | | | | person carry some custom catalogs to hand out to |
| to reach the masses, they’re missing the individuals. | | | | prospects. |
| This is a great place for you to get your business | | | | Projector ads: You can project your ad onto the side |
| noticed – by reaching individuals with custom | | | | of a building at night. First, find a windowless side of a |
| catalogs, flyers and personalized booklet printing | | | | building that has a lot of nighttime traffic, particularly |
| among other ideas. | | | | foot traffic. You’ll need a somewhat tall building, at |
| Of course there are many inexpensive ways to reach | | | | least three stories high. Ask the owner if you can |
| individuals; you just need to get a little creative. | | | | project your ad on her building at night. Then ask the |
| Consider using the following original ideas to reach the | | | | building owner across the street if you can install a |
| specific consumers you’re targeting: | | | | projector to project your ad or logo on the first building. |
| Door hangers: Instead of using the traditional cardboard | | | | This can be a cheap way to get your advertising seen |
| door hangers with a cut out for the knob, you can use | | | | by the same people that are seeing billboards in the |
| catalog printing pieces or booklet printing pieces and | | | | city. |
| stuff those into clears sacks that hang on doorknobs if | | | | T-shirts and other clothing: Wear t-shirts and other |
| you want to get out more details about your product | | | | clothing that has your logo and a call to action on them |
| or service. | | | | such as "Call us now to get a discount on your next |
| Flyers on cars: This isn’t a new tactic, but targeting | | | | purchase." You can have your family and employees |
| the cars you advertise on is. For instance, this | | | | wear these around town too. |
| technique works especially well if you want to target | | | | Hand stamps at concerts and other events: Any |
| people that drive a certain type of vehicle. You can | | | | event that requires a hand stamp for readmission, |
| leave flyers for gas efficient cars on the windshields | | | | such as a state fair, concert, or amusement park, can |
| of SUVs, trucks and cars that you know don’t get | | | | be a prime advertising opportunity. You can pay for |
| good gas mileage. You also don’t have to use | | | | the ink and the stamp, and include your logo on it – |
| flyers; you could leave catalog printing pieces or any | | | | people will look at the stamp every time they have to |
| other kind of print material on cars. | | | | show it to someone and it’ll be on them all night. |
| Walking ads: Hire someone to wear a sandwich board | | | | All of these ideas require a bit of creativity and time. |
| that advertises your product. That person can ride in | | | | But the payoffs can be huge because of the low |
| elevators of buildings when people are arriving for | | | | costs to pull these off. |
| work and when they leave; they can stand at bus | | | | |