Personalized Embossers: Five Tips on Purchasing an Embosser That Meets Your Needs

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Sales of address embossers, monogram embossers,different surfaces — a deeper engraving for
library seals and other personalized embossers havethicker paper and lighter engraving for thinner materials,
skyrocketed in the past few years as monogrammingsuch as napkins. In order to get the best embosser for
and personalizing has become more popular. And asyour needs it is important that you are specific with the
the demand has increased so have the number ofcompany you are ordering from — otherwise
options for those planning weddings or simply lookingyou will receive the embosser and then find out it
to add a personal touch to greeting cards.doesn’t work for what you want to emboss.
Understanding those options and determining whatSee What the Embossed Image Will Look Like
your needs are will make selecting the rightIt is good to get an idea of what your embossed
personalized embosser easy. Below are five tips thatimage will look like; this presents a unique challenge
will ensure the personalized embosser you purchasesince black and white text sometimes looks different
will be the right one:when it is turned into an embossed image. See if the
Understand the Look You Want to Achievecompany you are working with can provide samples
Many customers think that using an embosser willof embossers being used in a wide variety of
create the same look as having somethingapplications and if they have close up shots of an
professionally printed or embossed; this is not the case.embossed impression to give you a general idea of
The look produced will be different and knowing howhow your embossed image will appear. A company
you want to finished product to appear will help youcan also make you a “proof” so you can see the
determine which method to go with. The main benefitlayout of your embossed information. It is important
of purchasing an embosser is that it saves you moneythat you proofread the proof because you are
— you will have to do some of the work (likeresponsible for making sure that the information you
embossing each of the envelope flaps by hand) butprovide is correct. Most companies will inform you if
you can make as many as you want and use theyou have too many lines of text but seeing a proof will
embosser for years to come.let you double check to make sure everything you
Determine What You Will Be Embossingprovided fits.
There are many applications for specialty embossersGo with a Manufacturer — They Have Faster
and knowing what you will be embossing will help youTurnaround Times and Are Usually Less Expensive
choose the type of embosser that will work best forWhen it comes to selecting a company to purchase
you. Commonly embossed items are: standard paper,your personalized embosser from you can choose to
envelope flaps (lined or unlined), napkins (through all 4work with a specialty shop who resells embossers or
folded layers), light-weight cardstock, and thickwork directly with an embosser manufacturer. Going
cardstock.directly to the manufacturer gives you more choices
Communicate Your Embosser Needs to the Companywhen it comes to type face and layout. Price-wise a
You Are Purchasing Frommanufacturer will save you money because the cost
There are several types of embossers available andisn’t being marked up by the specialty shop that
each has its benefits and limitations. When orderingneeds to make their profit on top of the original cost of
make sure to provide information about what yourthe embosser. Also, a manufacturer will be able to
main use will be and find out from the company youprovide the embosser to you faster because they can
are working with what their embossers will andsend the embosser directly to you and cut out the
won’t do. This will save you a lot of time andtime spend sending it to the middleman.
frustration. For instance, a handheld embosser is aNo matter which you decide, keep in mind, you can
good choice if you want something that is smaller, forchoose to work with a company through their website,
easier storage, and lightweight, for portability. But aat a brick-and-mortar store location or over the phone.
handheld embosser is not ideal for embossing thickChoose whichever method works best for you but
cardstock because you won’t be able to exertkeep in mind placing an order online or working with a
the pressure needed to make the impression clear.representative over the phone will save you the travel
Another example is purchasing a seal to embosstime to and fro the store.
standard 20 lb. to 24 lb. paper and then embossingWhen purchasing a personalized embosser it is
napkins with it — the embossing seal is likely toimportant to remember that it is a customized product
produce small holes or tears in a paper napkin.so getting a full refund if you are unsatisfied may not
From a manufacturing perspective the engraving depthbe an option.