| From what I read and see, many scrappers are turning | | | | possible. Gone are the days when customers want to |
| away from the high-maintenance time consuming and | | | | trace little patterns onto cardstock-they want it all |
| expensive scrapbook page. I think one thing that has | | | | pre-cut with ideas and easy-to-understand directions. It |
| changed in the scrapbook industry is the number of | | | | might mean more time for you, but you can raise your |
| scrappers who have time or even like to spend 2 | | | | prices if need be to cover the extra time! |
| hours (or even 2 days) on a single page. Most of us | | | | |
| have figured out that we are buried under a growing | | | | CONSULTANTS: Have a power-scrapping class. How |
| mountain of photos. As my husband pointed out to me | | | | about a "6 Pages in 60 Minutes" class? Sometimes |
| last week- digital photography has become a | | | | we need to help people re-tool their brains. For |
| scrapper's best friend AND worst enemy. I snap digital | | | | instance, you don't have to mat EVERY photo. |
| photos like there's no tomorrow because I know I can | | | | Cropped photos on plain cardstock with a quick |
| print out ONLY the ones I actually want. However, | | | | embellishment can be quite effective. Teach them how |
| because I take so many photos, I now have MORE | | | | to use large flat embellishments like stickers that |
| good ones that I want to scrap. You can't win! So, | | | | LOOK lumpy (eyelet pounding takes time) and take up |
| many of us are buckling down and turning away from | | | | space on the page. Then teach them how to get |
| the artistic side of scrapping and moving towards the | | | | MORE photos on a page with efficient cropping. |
| "just get it done" side. | | | | SCRAPBOOKERS: Understand that in 25 years, your |
| So, how can you use this in your businesses and in | | | | grandchildren won't care that you spent 5 hours and |
| your own personal scrapping? | | | | $40 on one layout. They just want to see the pictures |
| SCRAPBOOK ARTISTS: Sell the angle that your | | | | and the stories. You want your pages to look nice but |
| client might not have time to make the artsy pages, | | | | nice and extravagant are two different periods of time. |
| but you do! These days, some people have more | | | | Take advantage of kits and coordinated products to |
| money than time. You may find scrappers who desire | | | | get your photos and stories on the page as efficiently |
| to make an extra-special album for their grandmother's | | | | as possible. Burn-out is the number one reason |
| 80th birthday but lack the time. That's where you step | | | | scrappers stop preserving their memories. And, |
| in. Perhaps they would rather pay someone to do it for | | | | burn-out most often takes place in scrappers who |
| them than take the time to do it themselves! But, even | | | | spend the most time and money trying to make |
| then, use Power Scrapping (and coordinated products) | | | | perfect pages. Learn to lower your standards a bit |
| to get the pages done efficiently | | | | and re-focus yourself on the reason you started |
| STORE OWNERS: Sell the kits that everyone wants. | | | | scrapbooking in the first place. |
| There are a ton of kit options in the scrapbook | | | | There will always be scrappers who want to scrap |
| industry right now. This industry is driven by | | | | for the art of it, but there is a growing number of |
| customers-they are demanding the ease of a | | | | potential customers who don't have the time to think |
| coordinated kit so, don't disappoint them. Teach them | | | | that way anymore. They crave fast and easy, yet still |
| that the kits make their scrapping more efficient in time | | | | artistic to some extent. Provide them with the tools, |
| saved both shopping and scrapping! | | | | products and services to help them achieve their goals |
| KIT MAKERS: Make your kits as easy to use as | | | | and they won't lose their passion for scrapping! |