| Selling products and/or services through the mail is a | | | | Secret Steps to Multi-Level Marketing Riches. Send |
| popular way of doing business. Millions of people from | | | | SASE to (your name and address). |
| all walks of life, and in all parts of the world are "into" | | | | In reply to each of the responses you get to this ad, |
| mail order, with more coming in every day. Some of | | | | you send them a one page report that briefly explains |
| them are grossing in the millions, others are chalking up | | | | your multi-level secrets, with an invitation at the bottom |
| sales figures of several hundred per month, and there | | | | for those really interested in multi-level marketing, to |
| are others who only give it a quick try, make a few | | | | send in another $5 or $20 for your complete multi-level |
| dollars and drop out. | | | | marketing "how-to" manual. You can then fill up their |
| Mail order selling appeals to almost everybody with a | | | | SASE with other offers, such as the availability of |
| desire to get rich. Generally, it doesn't require | | | | mailing lists for rent, a multi-level program of your own, |
| complicated equipment, a lot of start-up capital, or an | | | | and a listing of other business success reports you're |
| expensive office. Mail order is a kind of business that | | | | offering. |
| can be run by anyone from the comforts of his or her | | | | At the same time, you compile the names and |
| own home. | | | | addresses of all the people sending for either your |
| About all that's required for success in mail order selling | | | | free report or their own materials, and you have the |
| is an understanding of what you're doing - it's not a | | | | beginnings of a mailing list of your own that you can |
| game or a kind of thing you want to just give a quick | | | | rent out over and over again at huge profits to |
| try. It's a way of doing business, and requires a good | | | | yourself. Clip the stamps off the envelopes as you |
| understanding of what people buy, why they buy, and | | | | receive them, and save them in an old shoe box. |
| an operational plan that will lead you to success. | | | | When you have a box full, you can sell them to any |
| In order to make it big in mail order, you must | | | | number of stamp collectors, and pocket an easy $10 |
| understand that it's a selling business. Thus, you've got | | | | to $15. |
| to decide on what you want to sell - who your buyers | | | | Save all the envelopes with return addresses, and |
| will be - and know why they buy - and the, program | | | | when you've accumulated a thousand or two of these, |
| your selling efforts in such a way that these people will | | | | you can send them in to list compilers and pocket |
| buy from you. | | | | another $50 to $100. |
| The best, and the easiest selling product or service - | | | | The other way of advertising is the offering of your |
| because it has the greatest appeal to the most | | | | report or book for sales from the ad. Such an ad |
| number of people - is information that "gives people | | | | would read about like this: SECRET STEPS TO |
| knowledge or instructions" that will enable them to get | | | | MULTI-LEVEL RICHES! Dynamic new report shows |
| rich. The bottom line is simply that everybody in the | | | | you the easy way! Send $3 to (your name and |
| world wants to know how they can get rich - without | | | | address). |
| putting forth too much of an investment in either | | | | It's very difficult to sell anything directly from a |
| money, time or effort. | | | | classified ad because there just isn't space enough in |
| So, the first thing that you should do is some marketing | | | | which to do a complete job of selling. Thus, if you do |
| research: Look in all the publications running mail order | | | | try to sell from a classified ad, be sure to keep your |
| advertisements and opportunities - get a good | | | | selling price no more than $1. A $1 item should pull well |
| understanding of what they are doing - how they are | | | | with a classified ad - a $5 item will take at least a one |
| doing it and then formulate a business plan of your | | | | inch display ad - a $20 item will take a well-written full |
| own that will allow you to duplicate what they're doing. | | | | page ad, and anything more than $20 will require a |
| With get rich information or instructions - and knowing | | | | professional written sales letter. |
| that to make the really big money you have to be the | | | | When you're just getting started in mail order selling, |
| author or a prime distributor - there are two ways to | | | | stick to small classified ads - test the pulling power of |
| go. You can become the author with all the involved | | | | your ad, and your product, as well as the publication |
| headaches and demands upon your time, or you can | | | | your ad runs in. Analyze and practice rewriting some |
| buy the reproduction rights and re-sell or distribute | | | | of the ads other people are running - experiment, and |
| them as your own. As the author, you'll have to do the | | | | run a few ads in only one or two publications - and |
| research, the writing, the printing, advertising, and order | | | | then build upon your success. In other words, if your |
| fulfillment. | | | | first ad costs you $30, and you take in $90 - take that |
| As a prime distributor, you can pay a one-time fee for | | | | $90 and run the same ad again, not only in the same |
| the reproductions rights - then spend your time and | | | | publication, but in a couple of other publications as well. |
| money on selling efforts. You still have to handle the | | | | Use your profits to expand the exposure of your offer |
| printing, the advertising, and order fulfillment - but you | | | | - let as many people as possible see it. |
| have the advantage of "choosing and picking" only | | | | It's important to note that you cannot expect to "live |
| what you fell will make money for you. | | | | off" the income from your beginning business efforts. |
| With most writers, only about 10% of what they spend | | | | You have to have "other" money to pay your lights, |
| hours, weeks, even months researching and writing, | | | | water, and gas bills. |
| ever sells for them. Writers are just not geared to the | | | | Mail order success is built on the wise investment of |
| profitable marketing of their materials. | | | | your advertising dollars. Take $100 and run a classified |
| Your initial marketing research should give you a good | | | | ad for your reports in one of the big, national |
| idea of what is selling - what the people are buying - | | | | publications. Assuming that from that first $100 ad, you |
| and which titles of any particular author you want to | | | | take in $300, run the same ad again in that publication, |
| promote, and sell for your own profits. | | | | and at the same time, in two other publications. Thus, |
| The next thing is to look through all the publications you | | | | your real profits should triple - and if you keep on |
| can find that carry mail order ads - those that run | | | | reinvesting your profits in additional advertising |
| issue after issue - but not those run as fillers by the | | | | exposure - conceivably within six months or less, you |
| publisher - are usually the ones that are making money | | | | should be hauling in several thousand dollars per month |
| for the people selling them. | | | | in profits. |
| Decide which kind of program you want to run, and | | | | Copyright 2004 by DeAnna Spencer |
| how you want to make money. The best ad to run is | | | | This article may be reproduced and redistributed freely |
| one that offers a free report relative to a money | | | | on the Internet as long as the resource box remains |
| making plan. You ad might read: FREE REPORT! | | | | intact. |