| B2B web portal place for suppliers and buyers to | | | | buyer is interest in your product, he can trigger to call |
| exchange the information so as to onclude the trade. | | | | with you in IM, other than send you the message. It is |
| Most B2B websites provide the offline communication | | | | perfect that your potential buyer can contact you in |
| for the member. That is the suppliers / buyers have to | | | | real-time. He does not go to other suppliers at the |
| click on the “Contact Now” button and then | | | | moment but chat with you for more information about |
| send the messages. After that, they have to wait for | | | | your products. |
| the reply from another side. In this case, the contact | | | | |
| might be lost because the email address might be | | | | You can also speak to buyers via the talk feature in |
| wrong or they never check the Inbox on the B2B | | | | IM. Almost all IM have talk features and they are free. |
| platform. So how to resolve this problem? Let them | | | | So you will save a lot of time and money. Also the all |
| telephone call each other. This will increase the cost | | | | the chatting history can be saved in IM file base. You |
| and take the time. | | | | can review them at any time if you want to recall |
| | | | | something from your memory. |
| I think the best solution is to enable the Internet | | | | |
| Messenger (MSN, Skype, AIM, GTalk, Yahoo! | | | | In the internet world, we should fully utilize the |
| Messenger) on the B2B web and pages. All internet | | | | automatic tool to increase the work efficiency. We |
| messengers (IM) have web page embedding features. | | | | won’t totally relay on it but they have become |
| You can program the internet messengers scripting | | | | must-have in our business operation. In addition the |
| and trigger them on the page. So if the members store | | | | B2B websites market your products worldwide. You |
| their IM type and account in B2B websites. Once they | | | | should grasp all opportunities come from there. The |
| go online and open the IM, their IM status will be | | | | combination of B2B and IM is wonderful. It will become |
| indicated as “Online” in B2B web page. If the | | | | main stream in the global trade. |