| Everyone knows that referrals are simply the best | | | | "Send in a friend and you will get a 40% discount |
| way to expose your business to even more | | | | voucher for each new customer who brings this card |
| customers. Referrals that come from loyal customers | | | | in." |
| are highly recommended, as it is usually easier to make | | | | You can also include a grand prize for those |
| customers trust products when a friend recommends | | | | customers who send in the most referrals. You can |
| it to them. | | | | also use the lucky draw method whereby a card is |
| It is stated that up to 40% of business owners believe | | | | drawn at the end of the promotion. The prize would |
| that referrals have helped them to reap the most | | | | then go to both the new customer and the referral. |
| profits compared to other conventional marketing | | | | If you worry that your "contest" would not receive any |
| techniques such as direct mail and advertising. | | | | kind of support, then you can choose to publicize this |
| However, you will need to adopt a specific technique in | | | | contest, although it is not necessary on most |
| order to get as much referrals as possible. One | | | | occasions. You can put a big sign or banner outside |
| method that you can use is by using referral cards. | | | | your store or somewhere along the road where |
| Understanding how using referral cards work in your | | | | people will get a good view of it. |
| business can effectively increase profits. | | | | You can also use another technique, via thank you |
| The type of referral technique you should use | | | | cards, anniversary cards and birthday cards as referral |
| depends largely on your customers. For any business, | | | | cards. These kinds of cards are very useful as it is |
| the best resource is the customer who has already | | | | just like killing two birds with a stone. You can keep |
| done business with them. This customer will be the | | | | you customers happy by sending them a birthday card |
| one who provides return business, and refers new | | | | on their birthdays, and also get referrals at the same |
| businesses. | | | | time! |
| Using a referral card is just one of these solutions. A | | | | For example, you can send out referral birthday cards |
| referral card is simply a card that entails various | | | | online wishing them a happy birthday and stating the |
| discounts and promotions when the customer adds a | | | | promotion that they received as a birthday gift from |
| new customer's name to it. | | | | you. But the main purpose of the card is to get |
| As such, along with the referral cards, you can | | | | referrals so what you can do at the back of the card |
| conduct a referral contest if you want to. | | | | is to include something like, "Bring along 2 or more |
| What you can do is to distribute a supply of cards to | | | | friends and enjoy a further discount of 20%!" |
| your loyal customers. These cards can also be given | | | | Referral cards are just one of the few techniques that |
| out to their family and friends. You can choose to use | | | | is used in referral marketing. It is however a very sleek |
| your business card with a rubber stamp that is | | | | technique that businesses all over the world use to get |
| designed to stamp this statement at the back of the | | | | as much customers as possible without the need to |
| card: | | | | spend a bomb on costly advertisements. |