| You can only make money with the Mail Order | | | | dealer who does, dealers will pay to put their names |
| Magazines if you understand exactly WHO reads | | | | on the lists. You can advertise you name listing service |
| them. The Mail Order Magazines are trade papers | | | | in any mail order magazine and get orders for it. |
| read almost exclusively by Mail Order Dealers or by | | | | 11. COMMISSION CIRCULARS - There are circular |
| Opportunity Seekers, who are in reality aspiring Mail | | | | mailers who watch every issue of every mail order |
| Order Dealers. They will only buy merchandise that will | | | | magazine, always looking for new sources of |
| help them in the operation of a Mail Order Business. | | | | commission circulars. There is no better way to |
| It is almost always a waste of money to advertise | | | | advertise commission circulars than by placing ads in |
| merchandise which is intended for general consumption | | | | the mail order magazines. |
| in the Mail Order Magazines... unless you are offering it | | | | 12. COPY WRITING SERVICE - If you have a natural |
| on a wholesale or drop-ship basis. | | | | flair for writing ads, sales letters and circulars... and if |
| Below is a brief description of 22 products or services | | | | you have a good basic knowledge of mail order selling |
| that can be sold successfully through the Mail Order | | | | , you can sell your services through many of the better |
| Magazines. | | | | mail order magazines. There are very few good mail |
| 1. RUBBER STAMPS - Every Mail Order Dealer | | | | order copy writers at present. Here is a very basic |
| purchases at least one name and address rubber | | | | need... can you fill it? |
| stamp. He also purchases "stock stamps" with slogans | | | | 13. AD DESIGN - Another service which is greatly in |
| such as "Big Mails Wanted", "Commission Circulars | | | | demand, the commercial artist who can create |
| Wanted", "Third Class Mail", "Your Ad Solicited", etc. | | | | eye-catching ads and circulars which dealers can use |
| Rubber stamps sell well in the Mail Order magazines | | | | to sell their products. There are only a few dealers |
| because dealers use them in the conduct of their | | | | who are now offering this service, but there is room |
| business. | | | | for a dozen or so. |
| 2. MAILING LISTS - Mail Order Dealers constantly buy | | | | 14. TYPESETTING - Most mail order printers and |
| mailing lists of the ever present Opportunity Seekers, | | | | magazines now require "camera-ready" copy. This |
| New Mothers, Book Buyers, Gift Buyers, etc. You can | | | | had created a big demand for dealers who offer a |
| sell mailing lists on plain paper or gummed labels. | | | | quality, reasonably price typesetting service. At present |
| Naturally you can charge more for the lists on | | | | there are dealers who do mail order typesetting that |
| gummed labels. | | | | have so much business they don't even bother to |
| 3. BIG MAILS - Anyone who regularly advertises "Big | | | | advertise.. |
| Mails" in the Mail Order magazines will get orders for | | | | Related to typesetting, are the "clip-art" books which |
| them. Big Mails consists of envelopes full of Mail Order | | | | are used by dealers who prepare their own |
| Magazines, Adsheets and circulars of every imaginable | | | | "camera-ready" copy... Right now as always, you'll find |
| kind. The "Big Mail Order Dealer" earns his profit by | | | | clip-art books advertised in mail order publications. |
| selling a variety of sizes of ad space and subscriptions | | | | 15. PEN PAL, LONELY HEARTS MAGAZINES - For |
| in the publications which he co-publishes. He also | | | | some reason, you will find that the mail order |
| makes money from the items offered on the circulars | | | | magazines have always been good places to sell |
| which he includes in his big mails. | | | | these types of publications. It may be because they |
| 4. CIRCULAR MAILING SERVICE - Set up an efficient, | | | | are the only kinds of magazines, other than the mail |
| and a good dependable mailing service so that dealers | | | | order magazines that are co-publishable. |
| can get their circulars into the hands of real Mail Order | | | | Most mail order magazines will accept ads for |
| buyers, advertise it regularly in the Mail Order | | | | legitimate matrimonial and pen pal magazines; however, |
| Magazines. and you will soon have all the circular | | | | very few will accept any "adults only" ads. Too many |
| mailing business you can possibly handle. | | | | readers object and some mail order dealers are |
| 5. PRINTING - Every mail order dealer buys printing. He | | | | minors. |
| buys envelopes, sales letters, circulars, booklets, | | | | 16. HOBBY MAGAZINES - You can sell almost any |
| catalogs, adsheets, brochures, price lists, letterheads, | | | | kind of hobby publications through the mail order |
| mail order magazines and a thousand other things. If | | | | magazines. This is because many dealers handle |
| you do mimeographing, letter press or offset printing, | | | | hobby merchandise and are always looking for new |
| advertise your service in the mail order magazines. It is | | | | ways to sell it. Many dealers and readers are |
| probably the mail order magazines' Number One | | | | hobbyists and collectors themselves. |
| All-Time Profit Maker. | | | | 17. FORMULAS - Dealers buy formulas for two |
| 6. INFORMATION FOLIOS - Mail order dealers will | | | | reasons. Some dealers reprint the formula and sell it by |
| always buy information that will help them succeed in | | | | running ads in national publications. ("Sure way to kill |
| the mail order business. Folios that deal with any | | | | cockroaches", etc.) Some even manufacture the |
| practical aspect of mail order selling can be sold | | | | product itself and sell it by mail. |
| through the mail order magazines. If you have | | | | Closely related to formula selling is recipes selling. If you |
| produced your own folio and are willing to drop-ship | | | | can create new recipes or have exceptional ones, you |
| orders for other dealers you will definitely make | | | | advertise and sell recipes over and over again. |
| money. | | | | 18. CATALOGS - If you can produce low cost |
| 7. DROP-SHIP AND WHOLESALE OFFERS - If you | | | | catalogs which dealers can mail to their customers |
| have a large stock of merchandise which is suitable | | | | offering books, novelties, gift items, baby merchandise, |
| for mail order sales, and are willing to supply it on a | | | | printed forms, etc., you would be well advised to offer |
| drop-ship (single order at wholesale prices) or on a | | | | your services in the mail order magazines. |
| wholesale basis, then you should advertise in the Mail | | | | 19. UNPRINTED DEALERS MERCHANDISE - If you |
| Order Magazines. Dealers are constantly looking for | | | | can supply merchandise which the dealer can use in |
| new products to sell by mail. If you plan to sell on a | | | | his mail order business, at bargain prices, you can sell it |
| wholesale basis only, you should offer your product in | | | | profitably in the mail order magazines. Examples: |
| very small wholesale lots, if possible. Most Mail Order | | | | unprinted envelopes, typewriter ribbons, addressing |
| Dealers are part-timers and do not have vast sums of | | | | labels, stencils, scratch pads, etc. There are a few |
| money to invest in untested merchandise. | | | | successful dealers who even sell large, bulky items like |
| 8. SAMPLE COPIES OF MAIL ORDER MAGAZINES | | | | typewriters, mimeograph machines, file cabinets, paper |
| - Mail order dealers have a very insatiable appetite for | | | | cutters, and printing presses by mail. |
| new mail trade magazines, which is why hundreds of | | | | 20. AD SPACE - Every mail order dealer buys ad |
| them come into existence and then disappear every | | | | space. If you publish or co-publish a mail order |
| year. If you publish or co-publish a mail order magazine, | | | | magazine, tabloid or adsheet, you can sell ad space by |
| advertise sample copies of it in other publications and | | | | advertising it in other mail order magazines. |
| you will get requests for it. | | | | 21. ADS TO RUN UNDER YOUR OWN NAME - Can |
| Regard your sample copy as a "leader item" or as a | | | | you supply ready-made ad copies which other dealers |
| "good will builder". It should be your way of getting your | | | | can run under their own names and fill their orders on |
| other offers into the hands of a very many | | | | a drop ship basis? If so, print up your ads and sell them |
| prospective mail order buyers. You will probably sell | | | | through the mail order magazines. If you can supply |
| some ads, but do not expect to sell too many | | | | "camera ready" ads and circulars, so much the better! |
| subscriptions. Except for a few of the leading | | | | 22. MAIL ORDER PLANS - Opportunity seekers are |
| publications, very few people subscribe to mail order | | | | always looking for new mail order plans. If you have |
| magazines. | | | | some practical legitimate workable plans that others |
| 9. GUMMED LABELS - Labels of any kind are | | | | can use to make money by mail, print them up and |
| "naturals" for many of the Mail Order Magazines. | | | | advertise them in the mail order magazines. |
| (Name and address labels, shipping labels, addressing | | | | You will find that 99% of all the ads in the mail order |
| labels, slogan labels, etc.) | | | | magazines fall into one of the categories listed above. |
| 10. NAME LISTING SERVICE - Whether he admits it or | | | | If you are selling a product or service that fits into one |
| not, most every mail order dealer is a "Big Mail Addict". | | | | of these categories, you can safely advertise it in the |
| If you compile mailing lists and work with another | | | | mail order magazines. |